In 1989 when a personal bankruptcy robbed Lindsay Frucci's family of financial security, she decided the way back to marital and family bliss was to start a business that would make gobs of money. Out of the mantra "there must be something I can do" and a passion for fat-laden, fudgy brownies that made it hard to zip her jeans, an idea was born: healthy brownies for the masses. In a leap of faith borne on the wings of innocence and naivete, she founded No Pudge! Foods, Inc., and began an unexpected whopper of a roller coaster ride.
In The Pig & Me you'll learn about a different kind of entrepreneur. One without money, experience or a college education. With a husband who traveled for work, this entrepreneur was a forty-five year old, part-time single-mom, living in a 200-year old farmhouse in the middle of nowhere, trying to grow a business in a male-dominated industry. You'll learn how she substituted creativity and stubborn determination for a large bankroll and turned a recipe into a multi-million dollar business.
The fairy tale is an enviable, business success story. The reality is the story of a woman who was raised hearing "You can't" and found, to her surprise and great satisfaction, she could - and then some.
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